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Understanding Household Consumers in the Emerging Sanitation Market in Cambodia

Presented at the WaterSHED Forum (Phnom Penh, September 2012)


This presentation summarizes WaterSHED’s study to understand rural sanitation consumers, which had four primary research objectives:
• To explore changes in community coverage and household practices from baseline
• To understand awareness, preferences, drivers and barriers, to sanitation adoption
• To evaluate customer satisfaction with new products and services
• To evaluate the impact of Sanitation Marketing program strategies on purchase and usage behavior