Women in WASH


 

WaterSHED’s Women’s Empowerment Program aims
to get more women engaged in the
water, sanitation and hygiene market
as business leaders, educators and informed consumers.

OUR APPROACH

Through our Hands-Off approach we have helped small businesses make more than  USD $6.5 million in toilet sales over the last five years. But few women take advantage of the industry’s growing economic opportunities.  We know that an inclusive market will not only improve the lives of those women, it will also help to reach universal sanitation coverage in Cambodia.

We are focusing on four key areas to improve how women can better participate in the water, sanitation and hygiene market.

WEwork Collective:  A skills training and mentorship program to improve the productivity and decision-making power of women in rural markets. More than 200 participants from across the country form peer-support groups to strengthen their business and leadership skills.

Marketing by Women: Less than a third of promotional agents for water, sanitation, and hygiene products are women. We are using action research to better understand the challenges women face as sellers and to explore new ways for them to enter and succeed in the market

Marketing to Women: Women, as the primary caregivers, are often responsible for household water, sanitation and hygiene. We are creating and adapting marketing tools that better resonate with women as customers of WASH products. 

ResearchA key priority of this program is to experiment, capture, and share what we learn. Our research products, practical actionable guidelines are made available for businesses, NGOs, and governments to leverage the power of an inclusive market.

 

MEET THE WOMEN LEADING THE TOILET INDUSTRY IN CAMBODIA

 

From fish seller to business owner. See how Gov Seang Loy became a successful toilet business owner after age 50.

From fish seller to business owner at the age of 50. See how Gov Seang Loy’s age didn’t deter her from risking it all on a construction and toilet business.

Srun Sokheng dropped her garment factory job to start a toilet business with her husband. It's an industry, she says, is just as much for women as men.

Srun Sokheng dropped her garment factory job to start a toilet business with her husband. It’s an industry, she says, is just as much for women as men.

Chan Sor says his toilet business wouldn’t be successful without the help of his wife, Chanthou, whom he supports to be a leader in the industry.



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