WaterSHED’s Women’s Empowerment Program aims
to get more women engaged in the
water, sanitation and hygiene market
as business leaders, educators and informed consumers.
Through our Hands-Off approach we have helped small businesses make more than USD $6.5 million in toilet sales over the last five years. But few women take advantage of the industry’s growing economic opportunities. We know that an inclusive market will not only improve the lives of those women, it will also help to reach universal sanitation coverage in Cambodia.
We are focusing on four key areas to improve how women can better participate in the water, sanitation and hygiene market.
WEwork Collective: A skills training and mentorship program to improve the productivity and decision-making power of women in rural markets. More than 200 participants from across the country form peer-support groups to strengthen their business and leadership skills.
Marketing by Women: Less than a third of promotional agents for water, sanitation, and hygiene products are women. We are using action research to better understand the challenges women face as sellers and to explore new ways for them to enter and succeed in the market
Marketing to Women: Women, as the primary caregivers, are often responsible for household water, sanitation and hygiene. We are creating and adapting marketing tools that better resonate with women as customers of WASH products.
Research: A key priority of this program is to experiment, capture, and share what we learn. Our research products, practical actionable guidelines are made available for businesses, NGOs, and governments to leverage the power of an inclusive market.
MEET THE WOMEN LEADING THE TOILET INDUSTRY IN CAMBODIA