The world needs more toilets

Jenna Davis highlighted WaterSHED’s sanitation marketing research in her recent article for CNN.

“Efforts to keep sanitation as low-cost as possible may also be part of the problem, at least for some consumers. Researchers from the University of North Carolina-Chapel Hill working recently in Southeast Asia found that households prefer and are willing to pay for higher quality toilets, particularly when they are marketed as a symbol of prestige and modernity, rather than just a preventive health measure.”