Water Sanitation Hygiene Enterprise Development

We didn't reach millions of people.
We built systems that do.

Giving away products like toilets has long been a disaster. We took a different approach.

WaterSHED built a market for water, sanitation, and hygiene products where businesses thrive and consumers have choice. We focused on the whole system and strengthened the parts that support a dynamic and resilient market…


And then we implemented a strategic exit

in June 2021.


Our Model

    Our Thinking


    We reduced the noise of conflicting messages.
    WaterSHED led the collaborative redesign of
    WASH marketing tools, resulting in one harmonized
    set now used in 10 countries across Asia and Africa.
    Stop the diarrhea