In May 2011 WaterSHED co-designed and organized a sanitation marketing training workshop at WASH Conference 2011 in Brisbane, Australia. On October 14th, 2011 WaterSHED continued support for a new sanitation marketing training at WSSCC’s Global Forum on Sanitation and Hygiene in Mumbai, India.
Full details of the workshop and the presentation slides can be found on WSSCC’s sanitation marketing training session page.
This training session aim[ed] to equip practitioners and programme managers with an understanding of the sanitation marketing approach, and an overview of the process (key phases, activities, methods and resources) for designing and implementing a sanitation marketing programme. The training provid[ed] an introduction to basic concepts, core strategies and critical steps within a sanitation marketing programme development cycle, drawing on the experience of International Development Enterprises (IDE), Lien Aid, WaterSHED-Asia and WSP. The training share[ed] tools and tips for strategic planning, product development, partnership building and field implementation. Participants [were] introduced to methodologies for collecting and analyzing sanitation market data and work[ed] in groups to practice training and interacting with sales agents, enterprises and government officials. While the training utiliz[ed] data and examples primarily from experience in sanitation marketing in Cambodia, it also [drew] on examples from East Timor, Laos and Africa to illustrate the programme development process from market research through to strategy development and design to implementation, monitoring and scaling up.