Sanitation marketing uses the power of the market to increase sustainable access to sanitation at scale. WaterSHED’s sanitation marketing program takes a “Hands-Off” approach to sanitation marketing. Pioneered in Cambodia, the Hands-Off approach recognizes that with creative social marketing, targeted support to local enterprises and the brokering of effective public-private partnerships, sanitation markets can grow without on-going external intervention. The Hands-Off program plays the role of catalyzing facilitator, using in-depth research into demand and supply to inform simple but effective strategies aimed at linking consumers to suppliers, and then staying out of their way.
“The Hands-Off approach to sanitation marketing is building a sustainable market for toilets in Cambodia. It is a project led by Cambodians, and trains young entrepreneurs in sales, marketing and business management. What we are passionate about is helping local latrine suppliers be successful in their business, and helping customers get what they want at an affordable price. Our approach has had an immediate, sustainable and scalable impact on latrine sales and local business in Cambodia“