Understanding Household Consumers in the Emerging Sanitation Market in Cambodia

Sanitation Marketing in Cambodia
Presented at the WaterSHED Forum (Phnom Penh, September 2012)
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Overview
This presentation summarizes WaterSHED’s study to understand rural sanitation consumers, which had four primary research objectives:
• To explore changes in community coverage and household practices from baseline
• To understand awareness, preferences, drivers and barriers, to sanitation adoption
• To evaluate customer satisfaction with new products and services
• To evaluate the impact of Sanitation Marketing program strategies on purchase and usage behavior

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