Sanitation Marketing Resources

	Hands Off! Catalyzing the market for sanitation in Cambodia WaterSHED’s sanitation marketing program in Cambodia Download
	WASH-M Program at a Glance A quick overview of WaterSHED’s sanitation marketing program in Cambodia Download
	Hands-Off Sanitation Marketing in Cambodia A video documenting WaterSHED’s Hands-Off approach to Sanitation Marketing in Cambodia

The Hands-off sanitation marketing model: Emerging lessons from rural Cambodia Authors: D. Pedi, M. Jenkins, H. Aun, L. McLennan and G. Revell Download

Overview
This paper was presented at the 35th WEDC International Conference – The future of water, sanitation and hygiene in low-income countries: Innovation, adaptation and engagement in a changing world – 6-8 July 2011, Loughborough University, UK.

Sanitation Marketing for Managers: Guidance and Tools for Program Development Download

Overview
This guidance manual draws significantly on previous work by Dr. Mimi Jenkins (WaterSHED – The University of California-Davis) and many of the activities and tools described in this guide were initially developed by Dr. Jenkins in collaboration with local partners and tested in two sites in sub-Saharan Africa under the DFID-funded Knowledge and Research Project.

This manual provides guidance and tools for designing a sanitation marketing program. It guides professionals in the fields of sanitation and marketing to complete two important and necessary steps: (1) to comprehensively assess the current market for sanitation products and services and (2) to use the results of this assessment to design a multi-pronged strategy to:

• Build the capacity of appropriate market actors to provide necessary sanitation market functions;
• Create and strengthen the incentives for these actors to participate in the market and to collaborate with one another;
• Permit actors to proactively take on functions from which they will benefit, e.g., financially, politically;
• Develop appropriate products and services that respond to consumer preferences; and
• Create appropriate marketing messages and plans for promotion and communication to market the products and services to consumers.

Teaching Aids at Low Cost is offering a spiral-bound edition of this guide. For purchasing information please see TALC’s website.

WASH Marketing Project Kampong Speu Baseline Survey Download

Overview
This baseline report was prepared as part of the Water, Sanitation and Hygiene (WASH) Marketing Project, a joint initiative of Lien Aid and the World Toilet Organization and supported by WaterSHED. Field research was conducted in late July 2009 and aimed to collect information on the current situation in the WASH Marketing (WASH-M) project target area comprising 55,100 households in Kampong Speu Province, Cambodia. The research had two primary objectives:

• To understand the perceptions, desires, practices, motivations and constraints of households in the target area with respect to sanitation, hygiene and water in order to inform the development of marketing strategies; and
• To establish baseline levels of latrine coverage and behavioural indicators of household consumer demand1 for WASH products prior to launching project activities.

Given the high prevalence of Community Led Total Sanitation (CLTS) villages in the target area, a third objective was to understand village and household sanitation situations in villages that have experienced a CLTS intervention compared to those that have not.

Cambodia Sanitation Consumer Demand Behavior Qualitative Study: Highlights of Key Findings Download

Overview
An in-depth qualitative analysis was undertaken across three provinces in rural Cambodia to investigate what consumers living in mostly rural areas believe, feel, value and think about both their current defecation practice and about investing in and using household latrines, including about different existing latrine designs, features, and types of technology. Interviews were conducted with both latrine adopters and non-adopters in order to build an understanding of benefits and motivations driving uptake and constraints and facilitators affecting decisions to install household latrines, ascertaining what different consumers liked and disliked about different home toilet latrine designs and why, as well as investigating how best to communicate to this target population the benefits of home sanitation and the choices available to them. These households, as consumers and daily users of sanitation facilities, are at the center of developing a sanitation marketing program which aims to promote increased latrine uptake and usage in this target population by developing desirable latrine designs and targeting promotional material and messages, as well as providing appropriate technologies and support systems in order to facilitate adoption and maintenance of sanitation behavior change.

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