Sanitation Marketing: Quick Facts
  • 159 active local sanitation enterprises are currently supported by the program.
  • 7 provinces (reaching 40% of the population and 28% of geographic area of Cambodia), encompassing 59 districts are targeted with social marketing messages and commercial sales events.
  • 4,205 sales events have been held in 4,063 villages – 124,371 people participated and made aware of the health benefits of owning a latrine and where they can purchase one.
  • Over 63,000 toilets sold by project-supported enterprisesnearly 300,000 people now defecating with dignity!
  • More than $2.5 million USD retained in the local, rural economy through sales of latrines cooperation.
  • 77% of rural Cambodians are without access to improved sanitation – a huge untapped market
  • 620 sales agents doing village-level promotions
  • Average total program cost of only $18 USD per latrine (including all in-country program costs, studies, international conferences and dissemination, etc.)
  • $42 USD average household investment in a low-cost ‘core latrine’ model
  • Thousands of latrines financed through partnerships with local microfinance providers