Sanitation Marketing: Quick Facts
  • 159 active local sanitation enterprises are currently supported by the program.
  • 8 provinces (reaching 40% of the total population and 28% of the geographic area of Cambodia), encompassing 59 districts are targeted with social marketing messages and commercial sales events.
  • More than 6,600 sales events have been held in over 6,000 villages – over 185,000 people have been reached with interpersonal communications encouraging latrine adoption and informing where they can purchased.
  • Over 100,000 toilets sold by project-supported enterprisesmore than 470,000 people now defecating with dignity!
  • More than $4.2 million USD added to the local, rural economy through sales of latrines.
  • 61.5% of rural Cambodians remain without access to improved sanitation – a huge untapped market
  • 320 sales agents doing village-level promotions
  • Average total program cost of ~$20 USD per latrine (including all in-country program costs, studies, international conferences and dissemination, etc.) The program cost per latrine is an important efficiency measure for WaterSHED. It allows us to measure our performance relative to comparable sanitation programs. <p>The program cost includes all salaries, dissemination costs, research, government engagement activities, travel to conferences - everything. WaterSHED's direct implementation costs are even lower, which is extremely important because cost-efficiency is a major issue in scalability. Many different approaches can achieve results, but the critical question is 'at what cost'? Every donor investment must be considered in terms of trade-offs, and the WaterSHED team works hard want to ensure that an investment in sanitation marketing is a relative bargain.
  • $42 USD average household investment in a low-cost ‘core latrine’ model
  • Thousands of latrines financed through partnerships with local microfinance providers


Latrines sold in each quarter