HANDS OFF! CATALYZING THE MARKET FOR SANITATION
Cambodian consumers know what they want. Cambodian enterprises know how to deliver. All it took was a catalyst…
The HANDS-OFF Sanitation Marketing Project supports local enterprises to profitably sell sanitation products and services that households want and can afford. Instead of project beneficiaries, we see toiletless households as an untapped market of consumers ready and willing to invest in a product that will change their lives.
SANITATION MARKETING QUICK FACTS
- 77% of rural Cambodians are without access to improved sanitation
- 160 local sanitation enterprises trained and supported by the HANDS-OFF Sanitation Marketing program
- 400 sales agents doing village-level promotions
- 17 districts touched by social marketing messages and commercial sales events
- Over 19,000 toilets sold by project-supported enterprises – 90,000 people now defecating with dignity!
- USD 35 average household investment in a new low-cost ‘core latrine’ model
- 1:1 ‘Knock on impact’ ratio: For every 1 toilet sold by a project supported enterprise, another toilet is installed
HANDS-OFF ENTERPRISE SALES
Hands-Off' latrine sales (October 2010 – December 2011, Kg Speu, Kg Cham and Takeo provinces, Cambodia) Over 16,000 unsubsidized latrines sold in Fiscal Year 2011!
Project-supported enterprises track their monthly sales, but this doesn’t capture the full impact of HANDS-OFF social marketing campaigns. Watch this page for updates on changing sanitation coverage in our target areas…
