Sanitation Marketing Resources

Sanitation Marketing in Cambodia
TB treatment, sanitation and HIV

Dr Corinne Merle and Dr Katherine Fielding discuss the results of a new TB treatment, Oliver Cumming explains how a sanitation campaign in rural India has led to a rethink about future interventions, and we take a trip to the School’s archives to discover how the School has been tackling HIV/ AIDS since the early days of the disease.
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Sanitation Marketing in Cambodia
Reaching the unreached

Listening to sourth asian voices on equity and inclusion in WASH
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Sanitation Marketing in Cambodia
Hands Off! Catalyzing the market for sanitation in Cambodia

WaterSHED’s sanitation marketing program in Cambodia

Quick Sheet on our Sanitation Marketing Program in Cambodia
WASH-M Program at a Glance

A quick overview of WaterSHED’s sanitation marketing program in Cambodia

Video - WaterSHED's Hands-Off Sanitation Marketing in Cambodia
Hands-Off Sanitation Marketing in Cambodia

A video documenting WaterSHED’s Hands-Off approach to Sanitation Marketing in Cambodia

WEDC logo
The Hands-off sanitation marketing model: Emerging lessons from rural Cambodia

Authors: D. Pedi, M. Jenkins, H. Aun, L. McLennan and G. Revell

This paper was presented at the 35th WEDC International ConferenceThe future of water, sanitation and hygiene in low-income countries: Innovation, adaptation and engagement in a changing world – 6-8 July 2011, Loughborough University, UK.

Guidance Notes
Sanitation Marketing Learning Series: Guidance Notes

The Sanitation Marketing Learning Series is a learning initiative designed by the University of California Davis (UCD) to improve Sanitation Marketing knowledge and practice within UNICEF. The Learning Series is delivered by Mimi Jenkins, Danielle Pedi, Jeff Chapin, and Mike Rios.

  1. Favourable Conditions – How do I know if SanMark will work in my country?
  2. Consumer_Behaviour – How can we understand sanitation consumers in target markets?
  3. Developing_Supply_Chains_and_Business_Models – How can we improve market systems?
  4. Business_Development – How do we improve capacity of local sanitation businesses?
  5. Getting_the_Product_and_Service_Right – How do we design affordable, desirable latrines that businesses can profitably produce and sell?
  6. Enabling_Environment – What roles and functions are needed in the new market?
  7. Demand_Creation – How do we reach rural target markets in san mark?
  8. Reaching_the_Poor - How can we support the market to reach the poorest?
  9. Monitoring_and_Evaluation – How do we measure sanitation marketing progress?
  10. Sanitation_Marketing_and_CATS – How do we link approaches?
USAID Sanitation Marketing for Managers Cover
Sanitation Marketing for Managers: Guidance and Tools for Program Development


This guidance manual draws significantly on previous work by Dr. Mimi Jenkins (WaterSHED – The University of California-Davis) and many of the activities and tools described in this guide were initially developed by Dr. Jenkins in collaboration with local partners and tested in two sites in sub-Saharan Africa under the DFID-funded Knowledge and Research Project.

This manual provides guidance and tools for designing a sanitation marketing program. It guides professionals in the fields of sanitation and marketing to complete two important and necessary steps: (1) to comprehensively assess the current market for sanitation products and services and (2) to use the results of this assessment to design a multi-pronged strategy to:

  • Build the capacity of appropriate market actors to provide necessary sanitation market functions;
  • Create and strengthen the incentives for these actors to participate in the market and to collaborate with one another;
  • Permit actors to proactively take on functions from which they will benefit, e.g., financially, politically;
  • Develop appropriate products and services that respond to consumer preferences; and
  • Create appropriate marketing messages and plans for promotion and communication to market the products and services to consumers.

Teaching Aids at Low Cost is offering a spiral-bound edition of this guide. For purchasing information please see TALC’s website.

WASH Marketing Project Kampong Speu Baseline Survey


This baseline report was prepared as part of the Water, Sanitation and Hygiene (WASH) Marketing Project, a joint initiative of Lien Aid and the World Toilet Organization and supported by WaterSHED. Field research was conducted in late July 2009 and aimed to collect information on the current situation in the WASH Marketing (WASH-M) project target area comprising 55,100 households in Kampong Speu Province, Cambodia. The research had two primary objectives:

  • To understand the perceptions, desires, practices, motivations and constraints of households in the target area with respect to sanitation, hygiene and water in order to inform the development of marketing strategies; and
  • To establish baseline levels of latrine coverage and behavioural indicators of household consumer demand1 for WASH products prior to launching project activities.

Given the high prevalence of Community Led Total Sanitation (CLTS) villages in the target area, a third objective was to understand village and household sanitation situations in villages that have experienced a CLTS intervention compared to those that have not.

Cambodia Sanitation Consumer Demand Behavior Qualitative Study: Highlights of Key Findings


An in-depth qualitative analysis was undertaken across three provinces in rural Cambodia to investigate what consumers living in mostly rural areas believe, feel, value and think about both their current defecation practice and about investing in and using household latrines, including about different existing latrine designs, features, and types of technology. Interviews were conducted with both latrine adopters and non-adopters in order to build an understanding of benefits and motivations driving uptake and constraints and facilitators affecting decisions to install household latrines, ascertaining what different consumers liked and disliked about different home toilet latrine designs and why, as well as investigating how best to communicate to this target population the benefits of home sanitation and the choices available to them. These households, as consumers and daily users of sanitation facilities, are at the center of developing a sanitation marketing program which aims to promote increased latrine uptake and usage in this target population by developing desirable latrine designs and targeting promotional material and messages, as well as providing appropriate technologies and support systems in order to facilitate adoption and maintenance of sanitation behavior change.