WaterSHED has published the findings from its comprehensive review of rural consumer sanitation adoption in Cambodia. The study evaluates WaterSHED’s Hands-Off sanitation marketing program, which was designed to catalyze the market for improved sanitation in rural Cambodia by stimulating household demand and improving the supply of affordable sanitation options for rural households.
Understanding the Rural Toilet Consumer
Read the RCSAS study online
Download the study in low-res pdf (3.8 MB).
Download the study in med-res pdf (7.0 MB).
|• Improved sanitation coverage nearly doubled, growing by 18 percentage points in three years|
|• Sales by supported enterprises represented 42% of new pour-flush latrines, suggesting positive ‘ripple effects’|
|• Households with an installed latrine core use it. For those without an installed latrine, open defecation remains the norm.|
|• Desire for a high-end ‘ideal’ shelter results in installation delays.|
|• Home delivery, affordable prices, and new promotional models are what motivate households to buy from WaterSHED-supported enterprises.|
|• Knowledge and practice around safe pit emptying must be addressed.|